No matter what sort of website you have, it is important to make sure that it follows the principles of good web design. A poorly designed website will drive away visitors and frustrate those few who persevere. The following article can help you design a high quality website and attract more traffic.
It is always good to add a favicon to your website. The favicon is a 16×16 image file in the .Ico format. This image is the one you see next to the URL bar, next to the title of the page on an opened tab and is also visible on your bookmarks tab if you choose to bookmark a page. The favicon will help users quickly recognize your page in their browser without reading any text or directly viewing the page.
When you are working on your web design, use the proper graphics needed for the task. Many people no longer use use bitmap graphics because the files are large and take longer to load. Try GIF, PNG or JPEG files instead. Consider PNG files for non-photographic images, text buttons or screenshots that require over 256 colors. If not, use a GIF. JPEGs are good to use for photographs.
Easy navigation is critical to keeping visitors on your site. Important links should be highly visible on every page. Menus render your website easier for users to surf. To enable easy browsing, be sure that each page includes a link back to the home page.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Make sure you research the keywords that do well. While your primary focus is to offer customers information that is up to date and relevant, the first order of business is to form a customer base. If you want your site to be successful, you must understand how to use keywords properly.
To help you design a website that is free of clutter, do not include any scrolling text on your site. Websites that have things constantly moving back and forth on the screen is really distracting to the visitor. Not only is this distracting and annoying, it screams unprofessional and will cause your visitors to leave quickly.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
As you have seen, the principles of good web design are not terribly mysterious or difficult to implement. However, too many websites still ignore these basic techniques. Do not let your site fall into this category. Put these techniques into practice to design a website that you can be proud of.